Marvel's brand is wonderful.
Once upon a time, many, many moons ago, I might have worried about the ANT MAN trailer. I might have worried that Marvel had just showed me the whole film. I might have worried that there were, at best, two more thrills in two hours.
I am going to see this movie. I am going to pay full price.
My fear started, perhaps, with the trailer for WHAT LIES BENEATH,. In that trailer, we really did see the whole movie.
Look back over Marvel's recent releases - from pick your choice onward, but how's about the under-anticipated GUARDIANS to even the Netflix DAREDEVIL?
Can you see why I have no doubt ANT MAN will thrill me, even despite the fun trailer? I'm 99% sure that's just the beginning.
And AGE OF ULTRON and MAD MAX (ahem, not Marvel) ....well, the each and every trailer for these have been wonderful.
But I know each film will also be so much more.
Thank you for enthralling me, Marvel. The best brands know I'm smart enough to love being kept in suspense.